Press Release: New Caesarian Belt from Theraline

NEW CAESAREAN BELT FROM THERALINE

Around 25% of new mums give birth by caesarean and whilst C-Sections are extremely low-risk operations, techniques have been honed through a wealth of experience, meaning safer anaesthetics, smaller scars and faster recovery.

It’s still major abdominal surgery though and whilst your visiting midwife or health visitor will regularly check your scar; Theraline’s Caesarean Belt will provide soothing relief. It will also provide all the comfort and support you need physically and mentally - for a speedy recovery.

A lot of women worry about bonding with their baby after a caesarean but Theraline’s Caesarean Belt will give you the confidence to enjoy the same important bonding as other mums. You’ll feel protective of your scar and anxious of knocks and rubbing, but the belt’s lightweight protective shield will guard against baby kicks and accidental bumps.

The polyfibre pillow with its insulation properties is tailored for superior comfort and will pad your scar against chaffing underwear. Made in a soft, stretchy fabric with adjustable back elastic, you’ll get extra comfort even if you’re bending. It can also be worn either under or over your clothes.

The cool pack can be chilled in the freezer and used for soothing your pain, swelling or itching scar. There is also a cherry stone pillow for warming in the microwave this soothes aches, eases uterus contractions and can be used for period pains, back and tummy aches. The belt is machine washable at 60° and fits waists 28” – 44”.

RRP £20.37

Buy online from Theraline, Mothercare and Boots

Press Release: Britains Farm Toys teams up with NFU

The NFU has teamed up with leading toy manufacturer Britains to give thousands of children who love the countryside the chance to win a mini farm of their own.

Two competitions - a national poetry challenge and colouring-in contest - will be launched at this year's LEAF Open Farm Sunday before being promoted at farm shops, in schools and by the NFU Let's Talk Farming roadshow.

The poetry competition is open to 8 to 12 year-olds across England and Wales, while a farm scene colouring-in contest aims to engage 4 to 7 year olds. Winners of each challenge in eight regions across England and Wales will receive £100 worth of Britains Farm Toys.

NFU campaigns and events officer Jon Chinery said: "We know thousands of children are fanatical about life on farms and the British countryside so we hope this competition lets them show their creative side.

"Open Farm Sunday is an ideal launch pad for this initiative as it is sometimes the first experience for many young people of the world behind the farm gates. The NFU Let's Talk Farming roadshow will visit more than 80 county shows, schools and town centres this year and is another great way to promote the competitions."

The Let's Talk Farming roadshow features Annabelle the model dairy cow, a farmland stage with Astroturf floor, landscape backdrop with video footage of farm animals, tractors and crops, straw bale and cow-hide seats.

Craig Varley, Learning Curve's Director of Marketing for OEM & Farm, said: "Following the success of Britains partnership with the NFU last year we're excited to be supporting the Open Farm Sunday campaign once again and hope that our involvement will actively encourage children to engage in farm play as well as take an active interest in the country they live in.

"This year we'll also have a presence at the NFU roadshows to inspire children to really get involved and articulate this through drawings, colourings and poems.

We're looking forward to seeing just what they make of their experiences."

For further information on Britains, visit www.learningcurve.com/britains

LEAF Open Farm Sunday takes place on Sunday June 12, 2011

More information on the competition can be found at www.letstalkfarming.co.uk.

Event: LolliBop: The Big Bash for Little People!

THE BIG BASH FOR LITTLE PEOPLE

LolliBop, the latest name to hit the festival circuit, officially launched at Regent's Park on June 1, 2011.

The launch comes ahead of the three day festival, which will take place in Regent's Park, London on August 5, 6, and 7, 2011. The festival is a result of a sell out two day event in 2010 and is now back bigger and better than ever before.

Billed as the big bash for little people, organisers have secured an impressive line up of diverse attractions and activities, guaranteed to keep kids (big and small) entertained for hours on end.

Straight off the TV and onto the LolliBop live stage is CBeebies favourite Rastamouse, making his London debut at the LolliBop festival. Rastamouse, Scratchy and Zoomer will keep the little ones bopping with 'Hot Hot Hot' tracks from their debut album and cool, cool performances of songs from the show including 'Ice Popp'.

Other big name acts confirmed to perform at the festival, include Dick and Dom, Zingzillas, The Bopps, Mr Motivator and Charlie & Lola. And popular Cbeebies presenters Carrie Burnell, Alex Winters and Sid Stone will be joining in all the fun too.

But LolliBop's not just about watching TV favourites in action!

Other festival highlights, include Horrible Histories. From Roman Britain to Victoria's Empire, Britain has heaps of horrible stories to tell. It's history with the nasty bits left in!

Fans of The Twits, Charlie & the Chocolate Factory and James & the Giant Peach will love The Roald Dahl Museum and Storytelling. The award-winning museum's fantabulously skilled storytellers captivate audiences with lively and hilarious renditions of Roald Dahl's books. Lots of audience participation is required, in the form of help with special effects, noises and actions...

Magic and wonderment is very much alive in the Enchanted Forest. From tall tales to fairy dust let their imagination run wild. Amazing stories and readings from nationally acclaimed authors, lifelike gorillas, fairy and wizard school, crazy creatures and much more.

For all budding Einsteins, Science Museum Live is great fun for all the family to enjoy, with spectacular science and hands-on exhibits. Launch an exploding rocket, fire a vortex of air and learn the secrets behind some of the coolest science experiments.

And if that wasn't enough, there's plenty of arts and craft activities, face painting and workshops, including DJ classes and pizza making sessions. Go karting, a football factory (with Tottenham Hotspurs), babyoke, stand up comedy and even a 'gorilla enclosure' all add to the LolliBop fun. A wide selection of food and drinks stalls are on hand to provide a welcome rest.

All of the activities, stages and events are included in the entry ticket price meaning parents won't be in for any expensive surprises!

For more information, including ticket prices and a full programme of events, visit www.lollibopfestival.com and follow on twitter.com/lollibopuk.

Press Release: Dad-bags for Father's Day by Storksak

Deeply desirable Dad-bags for Father's Day by Storksak...

Brad Pitt and Matt Damon love their Storksak Dad-bags. Great bags that look very cool for carrying all the gear you need for your baby, as well as roomy enough for a laptop book and bottle of water.  Made from durable pebble embossed cowhide leather the bags also come with dual side zip insulated bottle pockets, detachable key clip and padded changing mat for those all important nappy changes on the hoof..

 

The Storksak Jamie in chocolate £130	The Storksak Jamie in black £130
The Storksak Aubrey £78	The Storksak Aubrey in black £78