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Press Release: Exporting beyond the Eurozone will turn the tide for the UK

Economic think tank The Item Club's recent report stressed urgent need for Great Britain PLC to increase its share of the global export market outside of the Eurozone and award-winning entrepreneur Solvej Biddle is helping to do just that.

Solvej Biddle, CEO and founder of iconic travel brand Content&Calm and Business Owner of the Year 2011 will be exhibiting at the New York Toy Fair to officially launch stateside but has already signed a deal with One Step Ahead – the largest online children's retailer in the US – to stock Content&Calm product.

Solvej has also just completed a major licencing deal with New Jersey-based Kids Preferred for the whole Content&Calm range. Kids Preferred already has a track record of success with great British children's brands such as the Gruffalo, Charlie & Lola, Beatrix Potter and the Hungry Caterpillar.

Flying the flag for British-designed goods, Solvej received a great reception in the US. Buyers loved Solvej's story including her journey from city career to product designer and manufacturer and her time on Dragons' Den.

Content&Calm products are currently sold in 16 regions worldwide and in a range of household name stores (Sainsbury's, British Airways, Mothercare, John Lewis, Boots, Tesco) as well as a host of independent retailers. Flagship product TrayKit currently sells one every five minutes.

For more information on Content&Calm go to www.contentandcalm.com