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Article: BabaSlings Ltd - Meet the company supporting new parents across the world!

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BabaSlings Ltd logo

BabaSlings Ltd is the innovative baby carrying company helping thousands of parents around the world carry their child with ease and in style. BabaSlings Ltd logoNow the UK’s leading baby sling, theBabaSling® combines safety, versatility, ease and design and is now seen as an essential purchase for new parents.

The man behind this exciting brand is Daniel Lucas. Spotting a gap in the market, Daniel took on BabaSlings Ltd to make it a global brand.

Daniel states: “Baby wearing has become increasingly popular over the last few years with parents here in the UK. It’s become much more accepted and parents now don’t want to leave their baby in a car seat, cot or pushchair for too long. Research (Hunkizer, A and Barr, R.G. 1986 Paediatrics Vol:77) has also highlighted that held babies cry 43% less during the daytime. We firmly believe that held babies are happy babies.

Launched in 2005 theBabaSling® is now available internationally in over 25 different countries. In this time, the company has won over 15 awards including a ‘Mumsnet Best’, Silver in the Practical Parenting awards, and Best Breastfeeding Product from Loved By Parents. As a leading authority on baby wearing, Daniel is a board member of the Baby.

Carrier Industry Alliance, the American baby wearing standards and lobbying group, has been instrumental in creating a European baby carrier safety standard, and has recently been nominated to the board of the BPA Baby Products Association .

BabaSlings Ltd is a company on a mission. They truly believe that held babies are happy babies and are proud to bring parents award-winning baby carriers. What’s more, they are an ethically sound company who always help and support their employees.

Daniel states: “I am very proud of theBabaSling. We offer something unique to parents; the opportunity to be as physically close as they can be whilst being able to go out and about, do things in the house and breastfeed in privacy. Not many products can say they are that useful, or as I would say, vital!

Daniel continues: “theBabaSling continues to have an exciting future. We are discovering new markets, developing new and different styles and making sure we are always supporting parents. We want every parent to see and feel the benefits of carrying their child.

The stylish slings retail from £39.99 and are available to purchase online at and from major UK retailers including, Boots, Mothercare, John Lewis and Tesco.

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