Press Release: Free Chug Patrol App!

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StoryToys releases a free “try-before-you-buy” edition of the Chuggington 3D storybook app, Chug Patrol: Ready to Rescue

Chuggington app image

October 17th, 2013 - StoryToys, a leading publisher of interactive books and games for children, today announced the release of a free “try-before-you-buy” edition of Chug Patrol: Ready to Rescue. Chug Patrol is a 3D storybook app for children, developed by StoryToys and produced in collaboration with Ludorum, creators of the hugely popular television show, Chuggington.

The freemium edition gives readers the opportunity to sample the app before deciding whether to purchase. The first few chapters and 3D interactive pop-up scenes, are completely free to read and play. One simple payment will unlock the rest of the book which includes many more exciting scenes with challenges to complete. The option to purchase the full book is carefully locked behind Parent Center, which only adults can access. Parent Center is a function in all StoryToys apps which gives parents full control over the app and ensures that nothing can be purchased without their permission.

“Just like customers’ experience in a physical bookshop, we want to give our readers the opportunity to sample the book and get a taste of the StoryToys and Chuggington experience without first having to buy,” said Barry O’Neill, chief executive officer of StoryToys. “With Parent Center, parents can rest assured that they will have complete control over any purchasing decision.”

Chug Patrol: Ready to Rescue is based on the current series of Chuggington and features the adventures of the young trainees Wilson, Brewster and Koko as they take on new challenges.

Readers can help the trainees complete various tasks in the amazing 3D pop-up scenes, earning Chug Patrol badges along the way.

The freemium Chug Patrol: Ready to Rescue includes the following features:

● Amazing 3D book experience - it’s just like a real pop-up book.

● Interactive pop-up scenes with exciting games and puzzles.

● Read to Me, Read it Myself, and Autoplay modes.

● Beautifully presented pages of text.

● Features a fantastic musical score and lots of amazing sound effects.

Chug Patrol: Ready to Rescue freemium is now available free on the App Store, Google Play and Amazon Appstore globally. The cost of unlocking the full book is $4.99 / €4.49 / £2.99. 



Press Release: LEGO strikes a pose!

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Revealing a brick-tacular LEGO Dress to celebrate London Fashion WeekLEGO dress image


It’s London Fashion Week and there’s never been a better time to make a monumental fashion statement!  The nation’s favourite toy brand, LEGO® has done just that by revealing a magnificent LEGO Dress to celebrate the start of London Fashion Week, proving there’s nothing you can’t do with a LEGO brick.


Designed by Anne-Sophie Cochevelou, a student at Central Saint Martins College of Art & Design, the fabulous coral red fabric is adorned with around 5000 LEGO Bricks, injecting lots of fun and vibrant colour to a design that wouldn’t look out of place on the catwalk.


Naturally, no dress is complete without accessories and Anne Sophie has completed the LEGO look from top to toe with customised shoes with LEGO Bricks and a LEGO fascinator that is most definitely a head turner!


Anne-Sophie comments:  “I began experimenting with LEGO bricks to make accessories such as sunglasses and jewellery and then customising t-shirts with LEGO bricks.  I then had this idea for a dress in my head and I am absolutely thrilled with the reality of my vision.”


Emma Owen, PR Manager at LEGO UK, comments: “We LOVE this dress, LEGO is all about having fun, expressing your creativity and building whatever your imagination desires.  Anne-Sophie’s fabulous design fully encompasses the essence of LEGO. 


Oozing style and skilfull design, the LEGO dress is surely going to be known as ‘that dress’ … move over Liz Hurley/Versace, there’s a new dress in town!



Press Release: Treasure Trails - a fun new way for kids to explore!

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Treasure Trails logo

If you are looking for something new to do with the children this Autumn then why not try a Treasure Trail – they offer an imaginative and fun way to explore – and learn about – the great outdoors. They are ideal for discovering more about the place where you live or taking on holiday. And at just £6.99 each, they offer a great value activity for all the family.

Treasure Trails are available online at There are over 1,000 different Treasure Trials available, covering towns, cities and rural areas across the UK. All Trails are listed on the website so you should easily find somewhere you’d like to explore.

You can choose between three themes; a Treasure Hunt, a Spy Mission or a Murder Mystery. At the outset of each Trail the ‘mission’ is given – to find the treasure, crack the spy code or discover the murderer. You then follow an easy route and answer a series of clues involving some interesting, scenic and historical sights along the way to find the answers.

Treasure Trails are neat A5 booklets that are light and easy to carry. They vary in length, but most average two miles and take a couple of hours to complete. Clear symbols on the front of each Trail will tell you at a glance the length of the Trail, how long it should take you and whether it is pushchair and wheelchair friendly. There are also some longer driving and cycling Trails.

Each Treasure Trail also has a ‘Trail Trouble Textline’ that offers instant help with the clues in case you get stuck – so no Trail should remain unsolved.

When you have completed the Trail you can submit your answer online for the chance to win up to £1000.

Treasure Trails are a great way to encourage children to get out in the fresh air, explore a new area and most importantly…have great fun doing so.

This year Treasure Trails was awarded a 2013 Certificate of Excellence by online review site, TripAdvisor. This is only awarded to those receiving an overall rating of four or higher, out of a possible five, by site visitors. A great accolade for such an outdoor activity.


Press Release: Sassy Bloom - The perfect baby gift that keeps on giving!

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Sassy Bloom is a brand new concept to the baby market in the UK. Whether you are looking for yourself or as a special gift for someone  else –Sassy Bloom image with a Sassy Bloom box – you’ll be sure to stand out from the crowd.

Sassy Bloom is due to launch in September 2013 and is the vision of Hollie Sassienie after a personal experience during her pregnancy.


How Sassy Bloom came about

In April 2012, at 29 weeks pregnant, Hollie was admitted into hospital after passing out several times during her pregnancy and suffering from extensive breathlessness which left her almost bed ridden. After passing out several times over one weekend, she was referred to a cardiologist. During examination she lay there thinking she would be told everything was fine and not to worry. What she was told was quite different “You are in a critical condition, and need to be admitted into hospital right away. Your baby may have to be delivered tonight”.

After being admitted into Watford General Hospital and then transferred into the Critical Care unit at Hammersmith Hospital, Hollie was diagnosed with a rare, incurable and potentially fatal heart condition, Pulmonary Arterial Hypertension, a condition which leads to extremely high blood pressure in the artery between the heart and lungs. It is especially dangerous during pregnancy and patients are told never to attempt to have children due to the high risks to both mother and baby.

She was told by doctors that she had a 50/50 chance of survival.

The mother of one added: “I was terrified. How do you get your head around being told to get your life in order and tell your friends and family?”

“Luckily the baby was already at a stage where she would be viable - but all I could think was that I was going to be leaving my husband behind alone with our new baby.”

After being in hospital for 4 weeks and on continuous drugs to try and decrease the size of Hollies heart, via a large tube in her neck which lead straight to the heart, Hollies daughter Gabriella was born via Caesarian Section.

Hollie then spent the next 10 days in Intensive Care whilst Gabriella was taken to Queen Charlotte Hospital Special Care unit. They only saw each other for about an hour each day.

Whilst in Intensive Care Hollie received a box from friends, containing a selection of presents for herself and for Gabriella when she was home. She thought it was such a lovely touch and that combined with the overwhelming choice of products on the market, gave her the inspiration to launch Sassy Bloom, a monthly box subscription containing a selection of top baby products personalised for your baby’s age and stage of development.


How does Sassy Bloom work?

Customers can sign up for one, three, six, 12 or 24 months, costing from as little as just £22.15 per month, with an estimated retail value of £30 - £50+. A Sassy Bloom gift keeps the magic of a new baby alive, long after the visitors have left. Whether mum wants to treat herself, dads’ want to surprise their partner each month (without any effort), or friends and family want to show they’re still thinking about the new addition after the initial excitement has subsided – Sassy Bloom is the perfect baby gift.

Sassy Bloom promise to handpick only the very best, tried and tested baby products and deliver them straight to mums’ door all wrapped up in a lovely luxury ‘Sassy Box’. Each month, as baby continues to blossom, the Sassy Bloom stork will hand deliver a specially tailored box filled with the latest age-appropriate products. Having teamed up with leading brands such as Hipp Organic, Mam, Lansinoh, Baby Einstein, Tomy as well as exclusive products new to the UK, parents can expect to receive an ideal selection of child rearing and infant goodies, whether it’s to aid development, a practical solution or a tasty treat. Sassy Bloom has thought of everything, simply so you don’t have to!


Help Sassy Bloom raise £100,000 for charities

Hollie now wants to raise awareness of the condition, which can often be misdiagnosed as asthma, and give other mothers-to-be the support she lacked.

Sassy Bloom will also give customers the option to donate their money or reward points to charity. A ticker will be displayed on the Sassy Bloom website encouraging customers to help them reach the £100,000 target that they have set. their main charity being the Pulmonary Hypertension Association.

“I want to encourage customers to donate and give something back to the organisation that helped me come to terms with my condition.”


Press Release: Hauck celebrating double Bizziebaby Award win!

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Hauck logo

Hauck celebrating a double award win from Bizziebaby. The awards voted for by parents, and obtaining parent’s seal of approval for our Bodyguard car seat Gold Award winner and Freerider double buggy Bronze award winner.

Imagine our excitement when we received the news Bizziebaby Testers had given their vote of confidence and awarded our Bodyguard Car seat the Bizziebaby Gold award and Freerider double buggy winner of Bizziebaby Bronze award.

The Bizziebaby Awards are voted for by the people that count ‘The Parents’. Each product submitted is rigorously tested by a selection of Bizziebaby testers for a month. They examine every aspect in great detail ensuring it is right for their needs and makes life easier for them and their baby.

Sue Griffiths stated “We were all delighted to accept these 2 prestigious awards knowing they have been given the seal of approval by the parents. This confirms our commitment to meeting the needs and desires of parents today within our Car seat and Pushchair range”. The parents are experts and know exactly what they need from a product to be effective for them and their lifestyle”.

Bizziebaby Annual awards were first launched in 2008 and over the years they have been an invaluable online service for parents looking for detailed reviews helping them to make that all important buying decision.

It takes many years to develop something new and to receive 2 awards this month confirms our commitment to delivering a ‘Must have’ item to new parents.

Hauck Bodyguard Car seat is designed to care for your child from early toddler years onwards. A car seat that will grow with your child and keep them safe on the move for many years to come. Here are just some of the quotes from parents confirming why this was a Gold award winner.

Read full reviews online

Hauck Freerider the ideal double buggy for your new arrival and older child. Versatile as can be used as single or double buggy and makes travelling with baby and toddler a breeze. Here are just some of the quotes from parents outlining why this was a winner of the Bizziebaby Bronze award.

Read detailed reviews online



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