Press Release: New additions to Outwell's award-winning Montana range!

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The Montana 6 is officially the UK’s number one family tent and, for 2013, Outwell has launched a compact version to more easily fit a standard
Outwell Montana 6Pcampsite pitch. 
The Montana 5P will also appeal to smaller families who will benefit from the slightly reduced dimensions that help make pitching, transportation, maintenance and storage even easier.

The new Montana 5P expands the brand’s appeal and lifts the family camping experience to even greater heights.

The new tent reflects the design and features that have given the award-winning Montana 6P iconic status. The tent has spacious bedrooms and living area for up to five adults. It benefits from a light and airy ambience thanks to excellent ventilation and the Panorama Front that is a key feature throughout the Premium Collection.

If extra living space is required, campers can tailor room to suit through Outwell’s versatile Universal Inner Tent. This features Outwell’s new wave-shaped hanging system that improves looks and spreads any strain across the seam rather than focusing it at one point.

The three-room tunnel tent can be pitched first or all as one. This is made easier by the OEP System (Outwell Easy Pegging System) that also aids the OWS System (Outwell Wind Stabilizer System) to ensure market-leading stability in up to Force 10 winds. The latest Outtex 5000 flysheet material helps shed the rain and a side porch with its detachable bathtub groundsheet, provides protected access when the weather turns.

And for those sunny days Outwell’s chic Tinted Windows are used throughout for protection against the sun’s rays while maintaining great views out and aiding privacy. These feature zip-up curtains for additional balance between light and privacy.

The Montana 6P and 5P can be enhanced by optional extras that include carpets, footprints, awnings and an extension (Montana 6P only). For more information, including prices, videos and details about your nearest dealer, visit



Press Release: LolliBop confirms Queen Elizabeth Olympic Park for 2013 event

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LolliBop logo


LolliBop, The Big Bash for Little People, is returning for 2013 to Queen Elizabeth Olympic Park, London – and will take place on August 16-18th.


Event Manager, Jenny Kane said: “We are really excited to be taking LolliBop to the iconic Queen Elizabeth Olympic Park. This is the first children’s event to take place in what looks set to become one of the premier event locations in the UK.  It has so many benefits for our visitors, including great transport links and family friendly tube stations. 


“LolliBop has gone from strength to strength since our first event in 2011 and Queen  Elizabeth Olympic Park gives us the opportunity to create an even more exciting and dynamic family day out. It’s an amazing opportunity for LolliBop to be part of such an important legacy


Dennis Hone, Chief Executive, Queen Elizabeth Olympic Park said: “This summer at Queen Elizabeth Olympic Park there will be something for everyone. We are delighted to be welcoming LolliBop to join this year’s line-up. LolliBop encompasses some of the best loved names in children’s entertainment, as well as quality theatre, crafts and activities. Queen Elizabeth Olympic Park begins to open from July 2013 and will be fully open from spring 2014. We are on track to deliver a fantastic summer events series and a great legacy for east London.”


Returning LolliBoppers will see old favourites mixed with new attractions for 2013, including:


LolliBop Live – playing host to some of the biggest names in kids entertainment, with live music and performances from stars of stage and screen.  Headliners coming soon…


Lollipalladiam - is a live theatre tent showcasing performances from pioneering and internationally renowned companies and artists.


The LolliBop Kitchen where creative little cooks will have the chance to learn new skills from live demonstrations and interactive workshops.


Tween Town will host a number of activities including street dance, hula-hoop, and beat-box workshops.


Imagination Stations - A hub of creativity with lots of mess and mayhem thrown in! From clay modeling, puppet making, customised fashion workshops, balloon modeling, graffiti painting, face painting and much more.


Science Zone - Make a rocket, hold a dry ice cube, or get messy with gooey slime in the LolliBop lab - brimming with exploding experiments for pint sized guests to try!


Run wild and have fun in the LolliSports area.  With activities including retro favorites like swingball, hula-hoop and frisbee to football tournaments and sports day style races. 


The pre-school 3ft & Under area is also returning, along with the Enchanted Forest and The Village Green with live music, craft stalls and street theatre, making it an ideal spot for a picnic.


Extensive covered buggy parks, baby changing and breast-feeding areas will be available.


For more tickets and more information:


Press Release: Kids today spend half the time Mum and Dad did playing outdoors

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JCB Kids Fresh Air Campaign


Survey unveils parental concern over stay indoors generation as JCB KIDS launches its FRESH AIR CAMPAIGN


London, Friday 12th April 2013: Modern children spend just half of the time playing outdoors than their parents did when they were young, according to a study commissioned by JCB Kids to mark the launch of its ‘Fresh Air Campaign’.

Researchers found that today’s kids are more inclined to stay indoors and watch TV, play computer games and in some cases, even do their homework, than go outside to play.

The figures show that during the 1970s and 1980s when the current generation of parents were children, they enjoyed more than two hours of outside play each weekday, and a further nine hours at weekends – whatever the weather.

But today’s youngsters venture outside for just over an hour each weekday and less than five hours on Saturdays and Sundays.



Sam Johnson, spokesperson for JCB Kids, comments on the survey findings: “It is alarming the extent to which today’s children are missing out on the outdoor play time which we enjoyed as children, which is why we have launched our Fresh Air Campaign.

Playing outdoors is so important for children – not only to help them stay active and healthy, but also to socialise with friends – and create those treasured childhood memories which we look back on so fondly.

There are many distractions which divert kids’ attention from going outside, but as parents we need to encourage adventurous spirit and create imaginative, and of course safe, opportunities for them to get out there! Today’s children are spending a lot of time in front of the TV, playing on consoles and staring at computer screens.

Cath Prisk, Director of Play England, a UK wide charitable organisation who promotes outdoor play for children and is supporting the JCB Kids Fresh Air Campaign commented: “It’s a sad reality that many kids don’t get outside to play every day anymore, and because they don’t go out,
they don’t know their own communities as well as their parents did, they don’t have as many friends in the area and they don’t have the same opportunities for fun that many of their parents did.”

The study of 2,000 parents revealed that the average parent spent ten hours and 26 minutes playing outside during the working week whilst they were children – double the five hours and 32 minutes children head outdoors today.

Weekends identified similar results with youngsters spending just four hours and 32 minutes outside over the two days compared to the nine hours their parents played outdoors in the same period.



It also emerged that 44% of parents wish their children played outdoors more often, with 58% saying their children don’t play outside as much as other youngsters they know.

54% of people seriously worry their child doesn’t spend enough time playing outdoors.

Instead, 43% of children would rather watch television than go outside to play with friends, while another 42% prefer to play computer games.

Parents also said their children would rather surf the internet and listen to music with almost one in ten even claiming their offspring favoured doing their homework to going outside.


Fair-weather play

A third of parents polled also said their children will only play outside when it is sunny, with just 17% going outdoors whatever the weather.

In comparison, almost one in three parents said they enjoyed the fresh air come wind, rain or shine.

An astounding 43% of parents even admitted they rely on school to ensure their children are getting plenty of time outdoors through PE and playtimes and spend very little outdoor time with their children themselves!


Top ten things children would rather do than play outside

Watch TV
Play computer games
Play games
Play with toys
Read books
Go on the internet
Listen to music
Read magazines
Do their homework
Do chores


About the survey:
JCB Kids commissioned a survey through One Poll in March 2013, during which 2000 parents were polled as a representative sample from across the UK.



Press Release: Great value family camping with Easy Camp

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Easy Camp logo


Touring couples and parents with a small child will delight in the Easy Camp Wichita 300 (image below left) – a new simple-to-pitch three-berth tunnel tent that is the perfect companion for weekends away. Like the larger Wichita models in the Tour range of family tents, this tent balances quality, use and cost to ensure campers get the best tent for their needs at a super value price tag. And, like all Wichita tents, it benefits from excellent headroom, thanks to the pre-angled joints of the poles – and the stylish new Aqua Blue colour for this season.

The Wichita range also features the Wichita 400 and Wichita 500 that sleep four and five respectively in a large inner that has a zip divider to create two bedroom compartments. The Wichita Twin completes the range and sleeps four in two bedroom compartments separated by the large living area vis-à-vis style.

Optional extras include front awnings for the Wichita 300, 400 and 500, a side awning for the Twin, and carpets and footprints.

Wichita tents are part of Easy Camp’s Tour range that comprises tents and equipment ideally suited to longer holidays with family and friends, where size and budgets are important. Great value, quality products have been designed to enhance the longer camping experience and larger families can now benefit from even more living space in the popular mid-range Boston 500.

The Boston range, in natural Forest Green, comprises the three-berth 300, the four-berth 400, the new five-berth 500 (image right), and six-berth 600 to provide a tent for every camping family. All enjoy the benefits of large windows and vents to ensure the superior living space remains bright and airy. The large porch not only protects the tent’s front door, but it also creates a versatile sheltered space in which to relax or store wet gear before entering the tent.

All Boston tents can be enhanced with optional extras like awning, carpet and footprint – and a full range of camping accessories.

For more information about Tour tents and associated equipment visit


Press Release: Outwell tent adapts to meet all situations

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Weekend camping, or long holidays with the family, or snatched breaks away with a partner – few family campers fall into just one category, and most have to invest in a number of tents to match the camping style. Well, not anymore!

Outwell has applied its enviable reputation for innovative family camping to the problem and is proud to introduce the Combo Collection. The Collection comprises the Malibu 4 and 5: two fully customisable tents that cater for every eventuality. Various different optional tent modules can be used to create several different tent styles to suit every occasion. Such versatility provides maximum return on investment by not only allowing a tent to be tailored to suit immediate needs but also to match family size over time by allowing upsizing as families expand or downsizing as children get their own tents!

Just take any Malibu tent and add extra space via a zip-in Single Expansion module. Invest in a Malibu 5 and options increase to include a Double Expansion module and an inner tent for extra vis-à-vis accommodation. The Malibu 5 can also be customised for children with a Kids Room and Game Wall. The only limit is the imagination.

The main outer components are made from Outtex 4000, with its sector-leading 4,000mm hydrostatic head, and a combination of steel and Duratec poles. And, of course, the Collection benefits from all the key Outwell features like huge windows with toggle-up curtains, and the Outwell Wave-shaped Hanging Point System that relieves stress placed on the inner’s seams. Easy pitching and enhanced stability in gale-force winds are provided by the Outwell Easy Pegging and Wind Stabilizer Systems.

For further product information, including prices, and to find your nearest dealer visit


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