Press Release: A good night's sleep for all with Easy Camp!

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New colours, new models and a focus on quality performance with sharp price tags lift Easy Camp sleeping bags above the crowd. From simple
sleeping bags for festivals, light summer use and sleepovers, to wider sleeping bags for comfort, to higher performance bags for outdoor adventures, Easy Camp has the one for all.


Easy Camp press release


 Guided by its broad CARNIVAL, EXPLORER, GO and TOUR categories, campers will find it easy to select the ideal sleeping bag for their needs from the large choice on offer that now boasts even more new models.

Key additions include the Chakra range that joins the entry-level CARNIVAL category of sleeping bags that are ideal for festivals and fun. They are single layer, envelope-style bags with polyester shells and linings. They can be zipped together to make doubles and come in three attractive colours – black, green and pink. The popular Comic sleeping bags continue and now include the new Punk and Cocktail prints.

The EXPLORER Cosmos and GO Devil sleeping bags have also proven popular and we have provided them with new fresh colours to match tents and camping fashions.

The Florida is an all-new pair of bags with built-in hoods in single and double formats, which join the upgraded Atlanta bags in the TOUR category. They are single layer construction with polyester fibre filling. Shells and linings are also made from polyester. The zips are two-way with autolock.

Atlanta sleeping bags still come in Plus, Deluxe (image right) and Double styles, but all three now boast hoods (zip-off on the Double) as well as the very latest Aqua Blue colour to match Easy Camp Wichita tents.

Atlanta upgrades include a comfortable brushed polyester lining and a double layer of insulation.

For further information and details of your nearest Easy Camp dealer visit


Additional notes:

Every Easy Camp sleeping bag is given a season rating as a rough guide to its potential use. These are:

Season 1 – for use in the summer months only
Season 1-2 – for use from late spring through summer
Season 2 – for use from early spring through to early autumn
Season 2-3 – for use from spring right through autumn
Season 3 – for use throughout all seasons but more suited to colder conditions

Easy Camp use six categories to help selection. These are:

CARNIVAL is for the intelligent and mobile youth of today. It is light, bright, easy to use and fun! 
Perfect for festivals or weekend trips away with friends.

EXPLORER is for those who are sampling the camping experience for the first time. This extensive
range ticks the boxes with good looks, practicality and value-for-money.

GO tents and accessories are used by regular campers looking for style and performance. Quality 
and a high specification level provide all the features needed to enjoy nature to the full.

TOUR comprises tents and equipment ideally suited to longer holidays with family and friends, 
where size and budgets are important. Great value, quality products have been designed to enhance
the longer camping experience.

MOTOR TOUR applies the principles of the TOUR range to the motorhome market and furnishes 
smaller units, including campervans, with additional living space.

SUMMER supplies small, simple, easy-pitch day tents for beach and festival use.



Press Release: Aqua Dragons awarded Best New Toy!

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Aqua Dragons has been awarded ‘Best New Toy’ in the Hobby category, at the 2013 London Toy Fair. Aqua are live aquatic creatures that can grow up Aqua Dragonsto 2cm, which you can hatch and grow at home.  Nick Saunders, sales and marketing director for Brainstorm said:

We have been at Toy Fair now for nearly 2 days and the reception for this new line has been amazing, so much so that we are bringing forward our second half TV plans to the Easter period.

Aqua Dragons is a fun educational product with mass appeal; everything you need to create a successful live aquatic environment is contained in the box.

Visit for more information.


Press Release: Outwell technology heralds new era for inflatable tents

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Outwell logo



Here is a collection of true family-size, up-market, inflatable tunnel tents that erect in seconds thanks to superlative Outwell innovative technology. Smart Air heralds a new era for inflatable tents where you just plug the supplied pump into a single air input valve and fully pitch a Smart Air tent with little effort.

Outwell One-go Inflation Technology comprises a unique frame that interlinks each upright tube via an apex tube that also enhances rigidity. Outwell Smart Air Tent
Isolation valves ensure the frame does not fully deflate in the unlikely event of damage and facilitates repair. Ready to pack away? While only one input valve is needed to inflate the tent, each tube assembly has an outlet valve to ensure quick and easy deflation.

This quality Collection comprises the Concorde range of tents, awnings and extensions made in Outwell’s market-leading Technical Cotton – Outtex Airtech polycotton in Oil Green.

Packed full of outstanding features yet more examples of Outwell innovation include: simple pitching with the Outwell Easy Pegging System; large tinted windows, Outwell Sealed Ground System that attaches groundsheet to tent; the much copied Rain-safe door; and the Outwell Wave-shaped Hanging Point System for stress-free inner tent seams.

All Concorde tents utilise Outwell Universal Inners for versatile use of space, with the Concorde M sleeping five in a 3+2 configuration and the Concorde L six in a 3+3 layout. The huge Concorde XL sleeps up to ten in two pairs of 3+2 bedrooms that sit opposite each other across the large living room vis-à-vis style for privacy.

The popular optional front awning and extension options are available for M and L models while campers using an XL can obtain a side awning and side extension to further increase living space. Other ‘must-have’ options include carpets and footprints.

RRP Concorde M £1,199.99, Concorde L £1,499.99, Concorde XL £1,799.99


Smart Air tent features include:

Outwell One-go Inflation Technology New for 2013, the development of our stunning Outwell One-go Inflation Technology allows the camper to plug the supplied pump into a single air inlet valve to inflate the largest of tents in next to no time. No moving the pump between individual air tubes – just plug in, pump up and go! A manometer on the high-volume double-action pump ensures the correct pressure. The simple-to-pitch and highly effective frame links uprights via an apex tube that also acts as a ridge pole for increased rigidity. In the unlikely event of damage, each individual upright assembly can be isolated using valves to prevent the frame from fully deflating and to facilitate easy repair. A number of air outlet valves are supplied to rapidly deflate the tent for packing.

Outwell Easy Pegging System This is the proven way to ensure the right pegs are used for the right job. Simple, but highly effective, three types of pegs are used to anchor specific areas of the tent. 

Outwell Floating Guyline System Two dark lines lead to a single luminous guy that pegs out. The System is easier to pitch and minimises the amount of lines to trip over. Plus, the optical illusion created by the colours adds to the tent’s streamlined look, with the luminous guy appearing to float above the ground.

Tinted Windows These provide protection from the sun and add to privacy while maintaining views out.

Outwell Wave-shaped Hanging Point System This good-looking design spreads the strain created when the inner is suspended from the outer tent, along the whole seam rather than having any stress concentrated in a single area where it can cause damage.

Universal Inner tent This allows zipped access between two bedrooms, or can be used to create one big bedroom, or used to take down and roll away one side to increase living space.


For further information, including prices and feature videos, and to find your nearest dealer visit


Press Release: Alphabet Lotto scoops Talking Tots award!

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orchard toys logo

Orchard Toys are thrilled to learn that one of their products has won the company another prestigious award.

The Talking Tots panel of judges have judged the game Alphabet Lotto the winning toy in the category – “Toys that help children develop Pre-literacy Skills”.

On hearing the news, Simon Newbery, Managing Director at Orchard Toys said, “We are, of course, delighted with this marvellous news. Alphabet Lotto which was launched at the Toy Fair, is a versatile game that is great value for money as it has four different ways it can be played. It’s perfect for pre-school children to help them learn the alphabet before they learn to read and write.

Find out  more about Talking Tots at


Press Release: New Turtles Toys Look Set To Shell-Out Following Sewer-Duper Early Launch!

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A SEWER DUPER EARLY LAUNCH: Excited Turtle fans simply can’t wait to get a pizza the action during the Hamleys exclusive launch event, Saturday 24th November.

As parents around the country prepare themselves for the all-important seasonal shop, it looks like one toy guaranteed to be on every boy’s Christmas wish-list this year is the exciting new range of Nickelodeon’s Teenage Mutant Ninja Turtles.

Brought back to the UK toy market by Flair Leisure Products, the new toys look set to fly off the shelves on their official launch on 1 December following a majorly successful pre-launch and record pre-sales.

Ahead of the official launch, this Saturday (24th November) saw the highly-anticipated range revealed in a series of exclusive events at 11 selected retailers, whereby avid Turtles fans turned up in their masses to get their hands on the toys first.  Central to activity in Hamleys flagship toy stop on London’s Regent’s Street, turtlely-tasty breakfast pizza was on offer for the masses of eager early birds, along with fun face-painting and goodies throughout the day.

Already, the early launch sales figures are showing all the signs of a Christmas best-seller. Added to this, pre-sales, which commenced on 1st October, have seen unprecedented levels of demand with sales to date smashing ambitious targets.

Adding a modern twist to the classic boy’s toy, the new Teenage Mutant Ninja Turtles figurines constitute the most articulated turtles toys ever made; with each figure shown in an acute level of detail and complete with their own personalised Ninja weapon.  Adding further play possibilities, the line also includes an array of villains, vehicles, playsets and role play, enabling fans to fully immerse themselves in the world of the famous brave brotherhood of four

Simon Hedge, Senior VP of Sales and Marketing at Flair Leisure Products comments: “The turnout to our exclusive retailer events and general public response to date has been remarkable.

Following an emerging trend for retro toys, our new toys see the Teenage Mutant Ninja Turtles brought back to life as the coolest, most modern Turtles yet all while retaining a sense of nostalgia.  As a result the toys are attracting not only a new generation of avid fans but also dads who were original fans the first time round, offering a unique, magical toy experience to be shared between parents and children.

The result is what we believe to be the present of choice for boys this Christmas and a guaranteed Christmas bestseller.

Following the initial launch on 1 December, Flair Leisure Products will be extending the range even further with a number of new waves of product launches planned for 2013.

Watch the video from the Hamleys launch here



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