Press Release: alma wins coveted kind & jugend innovation award 2009

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And the winner is.... alma wins coveted kind & jugend innovation award 2009

 

Cologne, Germany - September 21, 2009

 

Exceptional quality, user-friendly, safe and visually appealing: these are the elements that characterise the product innovations that were selected by an independent jury of experts for the innovation award at kind + Jugend 2009; over 180 innovations were
submitted for this year's award.

In the "world of baby furniture" category, the alma urban crib by bloom claimed this year's prestigious innovation award; this is bloom's second K+J innovation award (bloom's fresco previously picked up the award in 2007) signalling bloom's successful entry into the sleep category.

The jury was impressed by the simplicity of the cot's folding function, its easy storage and its minimalist design. alma's two different mattress heights mean that alma also offers the benefits of a bassinet for newborns.

alma is a beautifully designed, eco-friendly, solid wood folding cot that is the perfect choice for parents looking to bring a little contemporary chic to the nursery. It's suitable from birth up to around 2 years.

The alma retails at £300. Information: www.bloombaby.com or 07894 568463