Press Release: BabyBjörn and Royal College of Midwives 'Guide to Carrying Babies'

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BabyBjörn Celebrates 35th Anniversary with
Royal College of Midwives Collaboration

BookletBabyBjörn, inventor of the revolutionary baby carrier in the 1970s, has joined up with the Royal College of Midwives to launch an educational booklet called ‘The Guide to Carrying Babies’.  The booklet, which aims to teach new mums how to hold and carry babies correctly and the benefits of using baby carriers, will be available from midwives throughout the UK.

Along with emphasising the importance of bonding, The Guide to Carrying Babies – which has been developed with advice from the Royal College of Midwives - explains how exercise with a baby does not have to be difficult, how baby carriers can help with breastfeeding, the correct ways to carry a
baby and tips for taking a baby out in both summer and winter.

The Guide to Carrying Babies has been launched to coincide with the 35th anniversary of the BabyBjörn Baby Carrier and the areas covered in the booklet link well with the BabyBjörn ethos of encouraging bonding and getting fathers more involved.  Since first introduced in 1973, an estimated 25 million babies have been carried close to their parents in a BabyBjörn Baby Carrier. The BabyBjörn Baby Carrier was born out of a co-operation with paediatricians who discovered the importance of early bonding and close contact between parent and baby.

To view the full booklet, please click here, or visit for more information and products by BabyBjorn.