Press Release: Dads Just Wanna Have Fun

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Fisher-Price to Unveil Giant Toys at The Baby Show

While mum's away, the dads will play.  Its not just tots that need occupying at The Baby Show, experts in play, Fisher-Price, are set to lay on entertainment for their daddies too.  Following the launch of their Giant Baby Bouncer in 2007, the company has now created  a 'Dad Creche' which showcases a series of jumbo replicas of toys to keep fathers busy while their partners explore the show.

Among the oversized treats to be exhibited at The Baby Show, is a giant edition of the company's ever popular classic, the Rock-a-Stack, recreated a huge 2.2 metres high.  Fisher-Price spokersperson, Nivi Bhide, explains;

" These days, dads are very involved in decision making when it comes to buying for baby, and its no secret that they never grow out of playing!  We've created amazing versions of some of our popular toys and baby gear which will be great fun for them, but on a more serious note, will give them some insight into their baby's world too."

Visitors to the show, being held at London's Earl's Court from Friday 16th October to Sunday 18th October, will be able to try adult-sized editions of a Fisher-Price Baby Bouncer, Baby Gym and the classic Rock-a-Stack, in the Dad Creche on site at the show as well as compete in Dad challenges.

For more information please contact the Fisher-Price Press Office:

Vicki Douglas                        Charlotte Bird
01628 500 129                      01628 500 008
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