Press Release: Harrods gets Juicy today!

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Arriving in Harrods today!Juicy Couture Buggy


Press release, April 17 2009:

Maclaren, creators of the first baby buggy have joined forces with chic Californian brand Juicy Couture, whose clients include Eva Longoria, Madonna and Lindsay Lohan.  This partnership represents a new phase in Maclaren’s long held belief that technically evolved products combining style with functionality are exactly what modern parents desire. 

 

“Maclaren and Juicy Couture are two strong brands that signify the best in class,” said Gela Nash-Taylor, Juicy Co-Founder and Creative Director. “Fashion is a huge part of our culture and mums definitely want the very best for their kids. We’ve created the perfect “mini-me” collection of casual, fun clothing for kids and babies so naturally we wanted to take the next step. And, what could be more fashionable and fun than a Juicy baby buggy by Maclaren.”

 

Inspired by the unique aesthetic of the Juicy Couture fashion brand, the special edition Juicy Couture buggy has a signature espresso brown and crystal pink stripe fabric print, with a reversible crystal pink velour liner.  The custom “Juicy Princess” logo on the buggy features embroidery and a gold metallic printed crown and the buggy frame has a rose champagne finish.  Available separately is a gorgeous matching footmuff, lined with Juicy’s own luxurious faux fur.

 

Jo Ebdon, Maclaren marketing manager commented: “We love this buggy, the perfect combination of functionality, style and fun, and in these hard pressed times, it comes with our Sovereign Lifetime Warranty – there’s no other manufacturer in the world that offers this…”

 

Suitable from birth, the buggy has a one-hand, 5-second fold, 5-point adjustable harness, four seat positions, raincover and a hood with storage pockets and UV protective viewing window.

 

Perfect for little princesses everywhere…

 

Product specification:

  • Suitable from birth to around 3 years
  • Weight: 6.3kg
  • 5 point harness for added security
  • Removable washable seat with reversible liner
  • Compact umbrella fold (5-second, one hand fold)
  • Water resistant hood with UV viewing window and storage pockets
  • High-performance aluminium frame
  • Handy mesh shopping basket
  • Carry strap or handle for easy portability
  • Lockable, front swivel wheels
  • Ergonomically optimised, foam insulated handles
  • 4 seat positions
  • Front/Rear suspension
  • Adjustable leg rest
  • Headhugger and Shoulder Pads
  • Customised Luggage Tag
  • Raincover
  • Co-ordinating footmuff available as an accessory
  • Eligible for Maclaren’s Sovereign Lifetime Warranty™
  • RRP £300, footmuff £80
  • Stockists call 01327 841 310 or visit www.maclarenbaby.co.uk