Press Release: New Turtles Toys Look Set To Shell-Out Following Sewer-Duper Early Launch!

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A SEWER DUPER EARLY LAUNCH: Excited Turtle fans simply can’t wait to get a pizza the action during the Hamleys exclusive launch event, Saturday 24th November.

As parents around the country prepare themselves for the all-important seasonal shop, it looks like one toy guaranteed to be on every boy’s Christmas wish-list this year is the exciting new range of Nickelodeon’s Teenage Mutant Ninja Turtles.

Brought back to the UK toy market by Flair Leisure Products, the new toys look set to fly off the shelves on their official launch on 1 December following a majorly successful pre-launch and record pre-sales.

Ahead of the official launch, this Saturday (24th November) saw the highly-anticipated range revealed in a series of exclusive events at 11 selected retailers, whereby avid Turtles fans turned up in their masses to get their hands on the toys first.  Central to activity in Hamleys flagship toy stop on London’s Regent’s Street, turtlely-tasty breakfast pizza was on offer for the masses of eager early birds, along with fun face-painting and goodies throughout the day.

Already, the early launch sales figures are showing all the signs of a Christmas best-seller. Added to this, pre-sales, which commenced on 1st October, have seen unprecedented levels of demand with sales to date smashing ambitious targets.

Adding a modern twist to the classic boy’s toy, the new Teenage Mutant Ninja Turtles figurines constitute the most articulated turtles toys ever made; with each figure shown in an acute level of detail and complete with their own personalised Ninja weapon.  Adding further play possibilities, the line also includes an array of villains, vehicles, playsets and role play, enabling fans to fully immerse themselves in the world of the famous brave brotherhood of four

Simon Hedge, Senior VP of Sales and Marketing at Flair Leisure Products comments: “The turnout to our exclusive retailer events and general public response to date has been remarkable.

Following an emerging trend for retro toys, our new toys see the Teenage Mutant Ninja Turtles brought back to life as the coolest, most modern Turtles yet all while retaining a sense of nostalgia.  As a result the toys are attracting not only a new generation of avid fans but also dads who were original fans the first time round, offering a unique, magical toy experience to be shared between parents and children.

The result is what we believe to be the present of choice for boys this Christmas and a guaranteed Christmas bestseller.

Following the initial launch on 1 December, Flair Leisure Products will be extending the range even further with a number of new waves of product launches planned for 2013.

Watch the video from the Hamleys launch here http://youtu.be/t6nfhKlfU1w.