Press Release: Ready for Bed Week 2010

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One short Week to a Good Night's Sleep for all!

Ready for Bed Week 2010 takes place 31st October - 6th NovemberReady for Bed Week 2010
If your kid's bedtime routine is less than perfect, then help is at hand! The clocks going back on 31st October marks the start of the third annual Ready for Bed Week where kids lifestyle company Worlds Apart encourages parents and kids to get their bedtime routine on track! The new darker evenings will make it easier to convince kids that it's time for bed, and in focussing on your routine, you can also help children in the world who don't have a comfy place to sleep.

Ready for Bed Week was set up to help international charity Sleeping Children around the World (SCAW /
) which provides bed kits for children in underdeveloped and developing countries. Each year, Worlds Apart pledges to donate a bed kit for every 100 downloads of a special Ready for Bed Week Reward Chart. The chart helps parents reward good bedtime behaviour including tidying toys, cleaning teeth and settling down for the night without fuss, as well as staying in bed until it's time to get up!

To download the Ready for Bed Week Reward Chart*, simply visit
, a website which also contains useful tips and advice for mums and dads. As well as helping those less fortunate, good results will reap several rewards including calm kids, an easy bedtime and extra 'us-time' for Mum and Dad!

Plus, everyone who downloads the Reward Chart will be entered into a competition to win a child's bedroom set from Worlds Apart Home, worth £200! With a choice of favourite Disney Characters - Disney Princess or Toy Story - the stunning Carriage Bed is certainly fit for all mini princesses and boys will love the 'Buzz-tastic' Storytime Bed! Plus there are handy storage solutions and the bestselling Go Glow accessories, making dream bedrooms for children and providing parents with important tools for establishing and maintaining a practical bedtime routine.

The Worlds Apart Home award-winning bedroom sets are available to buy from a host of retailers including Amazon and Argos.

For more information visit or telephone 0800 389 8591.

*Reward Chart available to download from beginning of September


Worlds Apart’s Top Tips for helping establish a good bedtime routine:

  • Try and build up a routine that leads up to bedtime across an hour, to include bath time, quiet play and story time
  • Make tidying your toys part of the bedtime routine
  • Switch off the TV / computer games at least half an hour before the bedtime routine begins
  • Avoid rough and tumble games too close to bedtime
  • Avoid fizzy/sugary drinks with the tea-time meal
  • Identify some soothing music that everyone enjoys to play at bedtime so your children quickly understand it’s time for bed
  • Always make time for a bedtime chat to talk through what has happened during the day
  • End the routine with a kiss and a cuddle and then leave the room swiftly. Avoid being drawn into further conversation