Press Release: Sassy Bloom - The perfect baby gift that keeps on giving!

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Sassy Bloom is a brand new concept to the baby market in the UK. Whether you are looking for yourself or as a special gift for someone  else –Sassy Bloom image with a Sassy Bloom box – you’ll be sure to stand out from the crowd.

Sassy Bloom is due to launch in September 2013 and is the vision of Hollie Sassienie after a personal experience during her pregnancy.


How Sassy Bloom came about

In April 2012, at 29 weeks pregnant, Hollie was admitted into hospital after passing out several times during her pregnancy and suffering from extensive breathlessness which left her almost bed ridden. After passing out several times over one weekend, she was referred to a cardiologist. During examination she lay there thinking she would be told everything was fine and not to worry. What she was told was quite different “You are in a critical condition, and need to be admitted into hospital right away. Your baby may have to be delivered tonight”.

After being admitted into Watford General Hospital and then transferred into the Critical Care unit at Hammersmith Hospital, Hollie was diagnosed with a rare, incurable and potentially fatal heart condition, Pulmonary Arterial Hypertension, a condition which leads to extremely high blood pressure in the artery between the heart and lungs. It is especially dangerous during pregnancy and patients are told never to attempt to have children due to the high risks to both mother and baby.

She was told by doctors that she had a 50/50 chance of survival.

The mother of one added: “I was terrified. How do you get your head around being told to get your life in order and tell your friends and family?”

“Luckily the baby was already at a stage where she would be viable - but all I could think was that I was going to be leaving my husband behind alone with our new baby.”

After being in hospital for 4 weeks and on continuous drugs to try and decrease the size of Hollies heart, via a large tube in her neck which lead straight to the heart, Hollies daughter Gabriella was born via Caesarian Section.

Hollie then spent the next 10 days in Intensive Care whilst Gabriella was taken to Queen Charlotte Hospital Special Care unit. They only saw each other for about an hour each day.

Whilst in Intensive Care Hollie received a box from friends, containing a selection of presents for herself and for Gabriella when she was home. She thought it was such a lovely touch and that combined with the overwhelming choice of products on the market, gave her the inspiration to launch Sassy Bloom, a monthly box subscription containing a selection of top baby products personalised for your baby’s age and stage of development.


How does Sassy Bloom work?

Customers can sign up for one, three, six, 12 or 24 months, costing from as little as just £22.15 per month, with an estimated retail value of £30 - £50+. A Sassy Bloom gift keeps the magic of a new baby alive, long after the visitors have left. Whether mum wants to treat herself, dads’ want to surprise their partner each month (without any effort), or friends and family want to show they’re still thinking about the new addition after the initial excitement has subsided – Sassy Bloom is the perfect baby gift.

Sassy Bloom promise to handpick only the very best, tried and tested baby products and deliver them straight to mums’ door all wrapped up in a lovely luxury ‘Sassy Box’. Each month, as baby continues to blossom, the Sassy Bloom stork will hand deliver a specially tailored box filled with the latest age-appropriate products. Having teamed up with leading brands such as Hipp Organic, Mam, Lansinoh, Baby Einstein, Tomy as well as exclusive products new to the UK, parents can expect to receive an ideal selection of child rearing and infant goodies, whether it’s to aid development, a practical solution or a tasty treat. Sassy Bloom has thought of everything, simply so you don’t have to!


Help Sassy Bloom raise £100,000 for charities

Hollie now wants to raise awareness of the condition, which can often be misdiagnosed as asthma, and give other mothers-to-be the support she lacked.

Sassy Bloom will also give customers the option to donate their money or reward points to charity. A ticker will be displayed on the Sassy Bloom website encouraging customers to help them reach the £100,000 target that they have set. their main charity being the Pulmonary Hypertension Association.

“I want to encourage customers to donate and give something back to the organisation that helped me come to terms with my condition.”