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Press Release: Independent Survey on Colic
SWITCHING BABY'S BOTTLE SHOWN TO EASE THE SYMPTOMS OF COLIC
A recent colic survey carried out by Consumer Analysis Ltd., revealed that the third most common treatment for baby's colicky symptoms, after giving medicine and using massage, was to change the feeding bottle used to another brand.
Of the 28% of mums who changed their baby's bottle to an alternative brand, 43% chose Dr Brown's Natural Flow feeding system as their number one choice. Amazingly, three quarters, (75%) who used this brand went on to report an improvement in their baby's colic symptoms, a result completely outperforming all the other brands used. 35% also stated that it worked instantly - after just one feed with over half, (53%) seeing an improvement within a day in their baby's colicky symptoms.
The survey also revealed that almost half of all babies in the UK will suffer with colic in their early weeks and months, yet the condition still remains poorly understood. There is no known cure for colic but there are a wide range of medicinal remedies available which the survey revealed were not always welcomed by mums. In fact, 46% of them reported they were concerned about giving medicine to such young babies.
The constant crying associated with 'colicky' babies proved distressing for parents, with the study revealing that many parents failed to understand why their well-fed and healthy baby wouldn't stop crying. It showed that even if they did recognise that their baby had colic many didn't know what to do about it or who to turn to.
Many mums reported getting very different messages from their health professionals on how to treat their baby's colic. Seemingly unable to agree on the best course of action to take, some GP's avoided prescribing medicines altogether, whilst others believed it to be the best solution. Many recommended gripe water and rubbing the baby's tummy or back. Subsequently, frustrated and sleep-deprived mums reported being left to their own devices, trying out multiple different 'cures'. Some of the more obscure remedies noted included, boiling cumin seeds and giving the baby the water, while some breast-feeding mums had tried drinking fennel tea to solve the problem.
Mums who opted to change their bottles to Dr Brown's Natural Flow feeding system also reported that their baby appeared not to be sucking in as much air as with other brands. Many said that they had tried all sorts of colic remedies to no avail before switching to this brand. Improvements were seen with some of the other brands of bottles used, but often mums couldn't be certain if it was the bottle that had made the difference or not, as they were using other 'methods' at the same time, such as anti colic teats, drops or medicine. However, they did report that Dr Brown's Natural Flow had resulted in the quickest improvements, noticing a marked difference after an average of 5.4 feeds.
Key findings revealed:
o Dr Brown's Natural Flow was the first choice (43%) for mums changing their baby's bottle to relieve the symptoms of colic.
o Three quarters of babies with colic (75%) whose mums changed to Dr Brown's Natural Flow saw improvement in their colicky symptoms after their bottles were changed.
o Only two out of five mums with young babies (42%) could correctly name one or more of the symptoms of colic.
o According to mums in the survey, the most well known sign of colic is the baby's legs curling up to their stomach (26%), followed by long periods of crying (23%).
o Colic led 62% of mums to be frustrated that they couldn't solve the problem, 29% felt that the crying caused a lot of stress in the household an a fifth (20%) felt guilty because they thought that they were doing something wrong.
o Concerned mums were more likely to turn to their health visitor than their mum for advice about their colicky baby (47% vs. 29%).
Consumer Analysis Ltd http://www.c-a-g.co.uk/ undertook this survey, commissioned by Central Medical Supplies Ltd http://www.centralmedical.co.uk with a view to producing a set of independent, practical recommendations for a better understanding of colic, its symptoms and remedies. Taking place in May 2010, 1000 respondents took part across 12 UK regions.
Press Release: The Little People are having a Wheelie good time!
The Little People are having a Wheelie good time!
The Little People are always busy and now they're on the move too with the new Wheelies collection from Fisher-Price, with colourful raceways and chunky cars that are the perfect size for your little people
Wheelies Stand 'n' Play Rampway 
Get ready for action-packed vehicle fun in this busy town that stands over 2 feet tall. Two ramps with spiral speed action let little ones play on both sides with vehicle fun from top to bottom. Fill up at the petrol pump and lift the hose for fun sounds. Be sure to watch for the stop sign at the bottom, and listen for the sounds as cars pass by. Raise the car up and down on the lift and the mechanic is always on hand for the ups and downs of car repair. Includes two Wheelies vehicles, a built-in carry handle and storage for when playtime is over.
Priced around £40
Suitable from 18 mths +
Wheelies Rev 'n' Sounds Race Track
This colourful set unfolds to reveal an action-packed rolling race track over 2ft in length. Load the racing cars onto the track, then lift the starting lever to activate fun sounds and racing sound effects. Pivot the ramp to create a "jump" for more vehicle fun! Set simply folds to store the cars inside and snaps into place with easy-grip handle for take-along play.
Priced around £25
Suitable from 18 mths +
Wheelies Vehicles
This assortment of 12 chunky cars are the perfect size for little hands. Including racing car, Coupe, Sports Car, Pick-up Truck, Loader, Police Car, Fire Engine, Recycling Truck, 4x4, Steam Engine and Tow Truck. 
Priced around £3
Suitbale from 18 mths +
Press Release: Funky new highchair cushions from Svan!
Funky new highchair cushions from Svan!
Little ones are going to love these two bright new cushion designs for the Svan Highchair...and mum and dad will be pretty pleased with them too! Already a stylish, contemporary-looking highchair, the retro-looking Pink Spot and cool Blue Stripe fabrics give the Svan a whole new funky feel and make mealtimes fun for all!
The new designs join the seven other cushion colours in the range - pink, sage, oatmeal, red, black, blue and chocolate. With a choice of Natural wood, Cherry stain or the 'Espresso' dark wood finish, there's certain to be a combination to suit all tastes and colour schemes.
A great long-term investment for parents, the versatile Svan Highchair actually 'grows' with your baby. From the day baby sits up the highchair adjusts and accommodates, ending with the removal of the child seat and the footplate sliding up to become the seat of an adult-sized chair.
The Svan even offers parents the elegance of a smart wooden highchair with the convenience of a plastic, wipe-clean surface. The new removable plastic tray cover makes cleaning up quick and easy and, when mealtimes are over, the cover can be taken away leaving your highchair looking not only stylish, but clean too. Plus, to keep the Svan looking extra smart, the cushions are reversible to hide stains, or can simply be machine washed.
For stockist details, contact Bibs and Stuff on 01293 774924 or visit www.bibsandstuff.com
Press Release: Dr Brown's new trainer cups
NEW TRAINING CUPS FROM DR BROWN'S. EASY FLOW WITHOUT THE SPILL!
Encourage your baby to move from a bottle to a cup with one of Dr Brown's new brightly coloured interchangeable training cups. The perfect starter cups for baby, they are available in 180ml and 270ml sizes.
The new Dr Brown's training cups will help babies stay hydrated whether at home or on the move. Suitable for weaning onwards, Dr Brown's clever unique technology; a sip-activated valve that keeps the cup spill-proof whilst providing easy flow of liquid when baby drinks, is mouth activated so there's no mess when baby isn't drinking.
Super soft silicone spouts make drinking really easy, helping babies transition from bottles to cups. There's even a hard-spout cup too, ideal for teething babies.
BPA free, all parts of the Dr Brown's training cups are completely interchangeable so you can even create your own collection. And because they're non-spill, easy to assemble, fill and clean, these super-sippers will be a favourite of yours too!
Available from all leading branches of Mothercare and Dr Brown's
1. Sip-Activated Valve
2. All parts are interchangeable
3. Soft-Spout is 100% silicone, which helps transition from bottle to cup
4. Hard-Spout is ideal for teething babies
5. Easy to assemble, fill & clean. Dishwasher safe, top rack only.
6. RRP £4.99
Press Release: Give Dads a Lifft Sling
With a recent survey* showing that an incredible 45% of dads don't bond with their
children immediately, Lifft, the baby sling has a 'For Him' range.
The survey sought to find the average length of time dads take to bond with their children, with the results showing 45% did not bond immediately, with an amazing 15% of recipients admitting it took longer than 2 months for them to bond with their newborn.
It's well known that men often worry about how they will bond with their newborn; yet research from Canada has shown that when a man cuddles a baby it increases levels of the hormone prolactin, which is prevalent in pregnant women and described as the hormone which engenders a love for a baby. With this in mind, Lifft has created the 'For Him' baby sling range, available in sizes and colours specifically aimed at men, the thinking being that if dad carries the baby more often, he will bond quicker. 
Therefore, a baby sling can be the way to help father's strengthen the bond with their babies.
Louise Day, Founder of Lifft Slings www.lifftslings.com says "Most research suggests that a high level of intimacy between dad and baby in the first few months produces a closer attachment, so a baby sling for men seemed the perfect solution. Baby slings have become more and more popular, particularly with dads, as they can take baby for a walk increasing the time they spend with their new baby, thus providing quality bonding time."
Paula Ketteridge, qualified midwife, baby advisor and director of Baby Daze comments; 'Studies have shown that many new dads shy away from bonding with newborn babies as they are not quite sure of 
their role, and can feel less confident in their ability to bond.
I would suggest to embrace this exciting and new phase of his life through simple activities such as eye contact, physical contact and spending time with their new baby and a baby sling is the perfect way to do this.'
With at least five alternative ways to wear the Lifft sling, this buckle/clasp free sling is great for newborn babies through toddlerhood to three year olds weighing up to 35lbs. With different colour combinations to choose from, and sizes from S, M and L sizes for new dads the Lifft baby sling is fast becoming the must-have accessory for every new parent.
*Carried out by Lifft Slings with 100 respondents, May 2010
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